Followed by more than 150 million fans between Facebook and Twitter, Cristiano Ronaldo knows how to make its popularity grow on social networks. Each commercial tweet of the Portuguese is thus invoiced more than 200 000 euros!
Man-sandwich par excellence, the modern sportsman never loses an opportunity to make his image profitable. One of their new chickens with golden eggs? Social networks. Thanks to an often important “followers” capital, the heroes and heroines of the stadiums do not hesitate to solicit the buying fiber of the latter by promoting a brand on their various accounts. Commercial tweets or posts that can make them big. With 111 million fans on Facebook and 41 on Twitter, Cristiano Ronaldo is the best example.
Considered by the brands as the most bankable sportsman on social networks, the Portuguese – who would reach the 200 million followers if one adds Instagram and video platform Unscripted – makes its celebrity grow. According to several Spanish agencies specializing in the issue, when CR7 advertises a product via a tweet, that’s more than 200,000 euros that fall on its bank account!
Between 1000 and 2000 euros tweet for an Olympic athlete
A stone in the garden of its rival, Lionel Messi, absent from Twitter but whose commercial posts on Facebook reach “only” 150,000 euros publication. Four times more than a James Rodriguez (Real Madrid) or a Rafael Nadal (tennis), whose commercial tweets are estimated around 50,000 euros per unit. By comparison, Spanish motorcycle world champions Jorge Lorenzo and Marc Marquez charge between 15 and 20,000 euros. And a good Spanish Olympic athlete falls in a scale between 1000 and 2000. In contracts as on the web, sport retains its economic hierarchy.